Adidas announced today that it will provide financial support to high schools around the country that have Native American mascots but want to change them. More than 2,000 high schools have these types of mascots. Several high schools may confront financial obstacles in rebranding. Adidas' generous support is a welcome gesture of corporate responsibility.
The Washington football team called Adidas' action hypocritical, pointing out that Adidas profits by selling gear to professional teams with Native themes. President Obama responded to today's news by stating that perhaps Adidas can help a certain professional football team change its name. In order to put the erroneous charge by the Washington football team to rest, we would welcome Adidas' help in persuading the team to change its name. The company certainly applied considerable pressure today, at least in an indirect way. Rebrand Washington Football hopes Adidas continues to apply pressure. See http://wpo.st/UVbl0 for more coverage.
The Washington football team called Adidas' action hypocritical, pointing out that Adidas profits by selling gear to professional teams with Native themes. President Obama responded to today's news by stating that perhaps Adidas can help a certain professional football team change its name. In order to put the erroneous charge by the Washington football team to rest, we would welcome Adidas' help in persuading the team to change its name. The company certainly applied considerable pressure today, at least in an indirect way. Rebrand Washington Football hopes Adidas continues to apply pressure. See http://wpo.st/UVbl0 for more coverage.
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